About Us
Who We Are
We’re About Digital — a creative-first digital marketing and technology agency with one clear mission: help you grow.
- A multi-disciplinary team of marketers, designers, developers, and strategists working under one roof
- We blend creativity with data — every campaign is backed by strategy, not guesswork
- We work with startups launching from scratch as well as established businesses looking to scale
- We act as an extension of your team, not just an outside vendor
- Our focus stays on real, measurable results — leads, sales, and growth — not vanity metrics like likes and impressions
- We serve clients both locally in Pakistan and internationally
9+
years of proven market experience
850+
Project Completed
11+
Global Awards
2,000+
Happy Clients
Our Story
About Digital was founded in 2017 by Muhammad Salman Nasir with a vision to become a complete digital partner for growing businesses. Starting in Lahore with social media and design services, the company expanded into SEO, PPC, content, lead generation, web development, and technology solutions, including in-house SaaS and ERP products.
Today, About Digital is a full-service digital and product agency, representing Pakistan’s digital and tech industry on international platforms such as GITEX AI Europe and GITEX Africa. Alongside its commercial work, the company remains committed to supporting education, healthcare, and welfare initiatives.
Our Mission
“To help brands and businesses grow through smart, data-driven marketing and technology — combining creativity, strategy, and innovation to deliver real, measurable results.”
Creativity
We believe great marketing starts with great ideas. Every strategy we build is backed by design and storytelling that makes brands memorable.
Data-Driven Thinking
We don't guess — we measure. Every campaign decision is backed by numbers, testing, and performance data, not assumptions.
Innovation
From marketing strategy to our in-house software products, we constantly explore new tools and technologies to stay ahead.
Ownership & Responsibility
We treat every client's brand and budget like our own — taking full ownership of outcomes, not just deliverables.
Meet the Founder
Muhammad Salman Nasir — Founder & CEO, About Digital
- Background: Comes from an Accounting and Finance background, which shapes About Digital’s practical, numbers-driven, ROI-focused approach to marketing and product development
- Leadership: Has led About Digital since its founding in 2017, growing it from a small marketing team into a full digital and product agency
- Product Vision: Guided the development of the company’s in-house software products, including WellMap, CRM, PayStream, Remart, and BizCare
- International Presence: Represented About Digital and Pakistan’s tech ecosystem at major global platforms, including GITEX AI Europe (Berlin) and GITEX Africa
- Community Work: Actively involved in initiatives related to education, healthcare, and social welfare outside of his business role
- Philosophy: Believes in building impact-driven strategies that empower people, organizations, and communities — not just chasing short-term campaign wins