The branding process can help your business create a unique brand name, history, strategy and visual identity.
Regardless of whether you choose a name for a new product, service or logo, you need to create a difference from competitors. You need more than just name, form and typography.
Branding is an understanding of the attributes that your target audience values in business, and the combination of your business values and individuality with these attributes.
The idea is to design what your business does so that it is related to your target audience.